Blog · Starting a pet-care business

Practical writing for pet-care businesses.

No filler, no invented statistics. How the job is actually run, by someone who builds the tools for it.

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Starting a pet-care business

How to set your dog-walking prices without guessing

Most walkers price by looking at what the person down the road charges. That tells you what the market will bear, not whether the work pays. Work it the other way round: start from your hours, your costs and the days you will actually be able to work.

By Tony Dalton

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Starting a pet-care business

What information to collect from every new pet-care client

A new-client form is not paperwork for its own sake. Every field on it is a question somebody would otherwise have to ring you to ask — usually at the worst possible moment. Here is the list, and why each line earns its place.

By Tony Dalton

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Starting a pet-care business

How to move a dog-walking business beyond WhatsApp and spreadsheets

WhatsApp and a spreadsheet will run a round of six dogs. They start failing somewhere around twenty, and they fail quietly. Here is how to tell when you have crossed that line, and how to move without losing a fortnight to setting things up.

By Tony Dalton

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Full access for 30 days · No card · Unlimited clients and pets